Amethyst—its brilliant purple hues are recognizable anywhere. Historically, it’s said that the woman who wears amethyst will enjoy its purifying qualities; it soothes the soul, lifts the spirit, and brings peace and clarity. It’s also known to strengthen relationships, which makes it one of the most romantic gift ideas for the month of love.

Whether or not your significant other was born in February, she will likely appreciate a strikingly beautiful amethyst stone set in any of our fine jewelry pieces. Its unique color makes it stand out from the crowd, yet it is one of the most affordable gemstones in our collection. Right now we’re offering all amethyst birthstones at 50% off in our jewelry store in Sterling Heights, MI, but if you’re not convinced that the amethyst is the right gift idea, here are a few interesting facts about this brilliantly beautiful stone that may change your mind!

It gets that purple color from iron

An amethyst is actually a type of quartz. That beautiful purple color comes from irradiation, iron impurities and the presence of trace elements within the stone. The result is complex crystal lattice substitutions and a color that can range from a deep indigo to a pinkish violet. The deeper and more rich the indigo coloring, the more expensive the stone will be.

It originates in Greek Mythology

Bacchus, the God of Wine, was in love with one of Aphrodite’s nymphs, whose name was Amethyst. However, Amethyst did not share Bacchus’ feelings. She grew weary of Bacchus’ advances, and asked Aphrodite for help. Aphrodite’s solution was to turn Amethyst into a pile of crystals. Bacchus, it is said, was so distraught that he spilled his wine over Amethyst, which gave her the deep purple color that we all recognize so well.

It was the stone of royals

Until the 19th Century, when a large deposit of amethysts was discovered in Brazil, amethysts were once as rare and as valuable as rubies and emeralds. They were often reserved for the adorning of royalty only. Historically, you would often see amethysts featured in the crowns, rings and necklaces worn by royals worldwide. Amethysts were not only rare and valuable, but their rich purple color also made them a sign of wealth, and they were said to bring wisdom and clarity to those who wore them.

There’s a lot of meaning behind them

The amethyst is typically used as a symbol for understanding, wisdom and stronger relationships, and has even been known to bring healing and protection. Regardless of the symbolism tied to the stone, however, your significant other will first and foremost see it as a symbol of your love.

If you are looking for the perfect gift for your love this February, we’d love to show you our collection of amethysts. Just stop in to our jewelry store in Sterling Heights, MI anytime this month and you will also enjoy 50% off all our amethyst birthstones. Call or come see us today at Howard’s Fine Jewelry!


Valentine’s Day is just around the corner and, if you haven’t found the perfect gift yet, you may be starting to feel the pressure. Valentine’s Day is the one day a year to make that special romantic gesture that will always remind her how much you love her. Unfortunately, chocolates and roses don’t exactly say “forever love.” If you want a gift that will truly symbolize the love you share, give her a gift that will last—diamonds.

Diamonds are a time-honored tradition and the official gift of Valentine’s Day, and it’s no wonder why. The warm fire sparkling from within the depths of diamonds, combined with their quality and ever-lasting beauty, makes them the perfect symbol of the deep love you share. At Howard’s Fine Jewelry, we have a large selection of premium quality diamonds and beautifully crafted ring settings, bracelets, pendants and more. No matter what stage of your relationship you are in or what her unique taste may be, you’re sure to find the perfect gift among our large selection of diamond jewelry in Sterling Heights, MI.

However, if you’re looking for suggestions, we think there are two options that definitely exceed the rest when it comes to giving the perfect diamond gift this Valentine’s Day. Read on to learn more!

Engagement rings

If you’ve reached a stage in your relationship where you’re ready to pop the question, you couldn’t pick a better day than Valentine’s Day. Just imagine forever celebrating Valentine’s Day as the day the two of you promised your love to one another. In honor of the holiday and all the loving couples out there, we’re offering diamond engagement rings at 50% off for Valentine’s Day, which is just one more reason why this is the perfect time to ask her to be yours forever.

Heart pendants

If you’re not quite ready to propose marriage, but still want to show her how much you care, we offer other, subtler options for diamond jewelry in Sterling Heights, MI. Heart pendants are the perfect option to show her how much you love her this Valentine’s Day. The heart is the historic symbol of the center of love and affection. What better way to show her that she’s the center of your love and affections than giving her a diamond heart pendant? At Howard’s Fine Jewelry, we have several styles of diamond heart pendants to choose from to fit any style or budget. Plus, for Valentine’s Day only, all of our heart pendants are 50% off!

No matter what stage your relationship is currently in, diamonds are always the perfect gift for Valentine’s Day. From diamond heart pendants to engagement rings and everything in between, you’ll find the perfect way to say “I love you” among our selection of fine diamond jewelry in Sterling Heights, MI. But don’t wait! Valentine’s Day is almost here, and these discounts won’t last forever. Browse our selection of beautiful diamond jewelry in store or online today. We look forward to helping you!