Beginning on Sunday, June 4, 30,000 of the most influential people in the jewelry industry will be present at the world’s largest jewelry expo—JCK Las Vegas. Thousands of exhibiting vendors, exceptional retailers and other jewelry professionals from across the globe will be in attendance to partake in a week of education, networking and the showcase of innovative products. This is the leading annual trade event of the entire jewelry industry, and this year’s expo promises to be a week to remember for those in attendance. The team from Howard’s Fine Jewelry, your trusted jewelry store in Sterling Heights, MI, will also be partaking in the excitement and we look forward to the opportunity to meet members of the jewelry industry from across the country and around the world.

Educational sessions at the expo

One of the highlights of JCK Las Vegas is sure to be all of the distinguished speakers and fascinating educational sessions that will be present. There will be dozens of different sessions over the course of the expo that cover subjects that pertain to the jewelry industry in a number of different ways. Expo attendees who check out these sessions are certain to walk away with some knowledge that they can use to better their business and their understanding of the jewelry market. Here are just a few of the subjects that will be covered during next week’s educational sessions at JCK Las Vegas:

• Attracting consumers: This session gives retailers the opportunity to participate in a roundtable-style discussion about different trends and changes in the market. By providing retailers a platform to share their experiences, this session allows attendees to benefit from the ideas and thoughts of one another.
• Using social media: When it comes to using social media as a platform for marketing, there are a number of dos and don’ts that jewelry retailers should keep in mind. This social media session covers some mistakes that businesses make and demonstrates how to use social media more effectively.
• Shifts in the luxury market: In response to the ever-changing nature of the jewelry market, this session explores recent shifts and how those changes might affect jewelry retailers and professionals moving forward.
• Creating memorable customer experiences: This session focuses on the importance of providing outstanding customer service to foster customer loyalty and encourage growth.

If you are planning on being a part of JCK Las Vegas, the world’s largest jewelry expo, we hope that you will take some time to get to know our team at Howard’s Fine Jewelry. We are a high quality jewelry store in Sterling Heights, MI and have specialized in providing exceptional products to our customers for the last 70 years. Our team of knowledgeable jewelers is available to assist customers in finding the perfect gift for a loved one or special something for themselves, both in-store and online through our easy-to-use retail website. For more information about all we do, simply give us a call. We look forward to helping you, and hope to see some of you in Las Vegas!